During my time with the National Sports Media Association, one task was to revamp the social media presence. During the summer leading up to the event, we started targeting Instagram stories as well as more frequent and higher quality (visually and text based) posts across all media.
We were able to increase Instagram followers by more than 100% at the time during the course of our campaign. Unfortunately, most of this work was encapsulated in NSMA devices so the screenshots below will only shows some of the work from that social campaign.
